Curriculum Vitae
Experience
2019 - Present
DIRECTOR OF DESIGN & CREATIVE OPERATIONS
Pixaura
Cincinnati, OH
Lead all client social media marketing and programmatic ad campaigns, including developing strategy, creative assets, and messaging.
Directed the agency design team and all internal creative processes.
Clients: Advance Dentistry, Hen of the Woods, OHC, IEL, Sleep Dynamics, International Gemological Institute (IGI), Grace Hill, Zero Skateboards, United Skincare, Heritage CBD and more.
2019 - Present
OWNER / FREELANCER
West of Vine
Cincinnati, OH
Create logos, websites, rebrands, presentations and other digital design materials as a freelancer while maintaining full-time employment.
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Clients: The Canopy Crew, Art Academy of Cincinnati, Flourish Design, Meriden Mental Fitness, Climb Time, Bikram Yoga Omaha, Truthos, Plonsker Financial Management Consulting and more.
2017 - 2019
OPERATIONS MANAGER
Pinnacle
Cincinnati, OH
Hybrid role for daily office activities, senior administrative support and added role overseeing design and production of client deliverables and marketing collateral.
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Organized, performed and continuously improved organizational and client deliverable processes to maximize time and control operations costs.
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Tracked and provided financial data and metrics that allowed for business planning and informed decision making.
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Managed accounts receivable, collecting $60k in neglected outstanding A/R.
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Created and managed full server migration with over 20K files.
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Added design to the role and provided marketing materials (including, signage, business cards, proposals, business & sales collateral), internal & external presentations, and workshop & training materials.
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Managed company rebrand, including:
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Updated plans and filled & submitted all paperwork for every major vendor.
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Updated logo on all business and marketing collateral.
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Managed complete office redesign.
2014 - 2017
DIRECTOR OF CLIENT SERVICES
CoupSmart
Cincinnati, OH
Managed SaaS platform for CPG, Retail and Hospitality companies to create and host digital promotions across their brand websites, Facebook fan pages, mobile and email campaigns.
Collected consumer personal, demographic and psychographic data.
Identified key insights to provide clients an effective content strategy for social, email and paid advertising campaigns.
Clients: Xavier University, Pure Romance, Taste of Belgium, YMCA, Halo Top Creamery, Klosterman and more.
2012 - 2014
BRAND MANAGER
Kennedy Creative
Cincinnati, OH
Focused on creative production for FRAM, one of the country’s largest manufacturers of automotive after-market parts, with over 8,000 SKUs.
Streamlined communications and visibility of the creative process for an increasing number of new line extensions for multiple brands while simultaneously reducing errors and omissions +90%. Efficiency improved from 120+ days to < 10 days.
Introduced a system to sort, organize, update, manage and archive over 1000 SKUs for STP. Using a web based platform, reduced design errors and time delays for production approvals, and enabled faster design to shelf timeline.​
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Clients: Wiedemann's, Luber-Finer, STP, Duralast, PetroClear and FRAM.
2011 - 2012
ACCOUNT EXECUTIVE
Intrinzic
Newport, KY
Managed deliverables and budgets for brand development projects, primarily focused around brand strategy, brand positioning, logo and brand identity, naming and brand launch strategy.
Clients: US Bank, St. Joseph's Home, Rosedale Green and Baker Concrete.
2008 - 2009
BRAND DESIGN & MARKETING PROJECT MANAGER
Managed client's brand, communication channels, market research, and product development
(primarily offline).
Clients: Dell, Mead, Crimson Cup, Oster and Pet Factory.
Fisher Design
Cincinnati, OH
2005 - 2007
CLIENT ASSOCIATE
Landor Associates
Cincinnati, OH
Ensured that projects were delivered on scope, on time, and on budget. Assured internal team met all milestones on all key relationships. Participated in brand discussions, client workshops, brainstorms and development of strategic deliverables.
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Clients: Crest, Scope, P&G, SunnyDelight Beverages and Bella + Birch.
2003 - 2005
GROUP COORDINATOR
CR architecture + design
Cincinnati, OH
Led Commercial architecture group, which consisted of 5 architects designing for large-scale store rollouts, including Walgreens and Kroger.
Handled all project files, progress reports/punch lists on construction, blueprint management, material boards. Assumed role designing 3-D renderings and project marketing, eliminating cost of outsourced work.
Clients: Primarily Walgreens and Kroger.
Education
1998 - 2002
UNIVERSITY OF CINCINNATI (SCHOOL OF DESIGN, ARCHITECTURE, ART & PLANNING - DAAP)
Graduated Cum Laude
Bachelor of Fine Arts (BFA)
Cincinnati, OH
2015 - 2016
THE HENDRICK'S INSTITUTE & FOUNDATION FOR CONSCIOUS LIVING
Certificate in Coaching
Ojai, CA
Received a coaching certificate for attending the Body Intelligence Advanced Training for essential body-centered skills that result in problem-solving and transformation.
The Training was designed for individuals and professionals in therapy, medicine, health, business, and other disciplines where leading-edge transformation skills can make a difference in the day-to-day quality of life and creativity.
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Technical Proficiencies
Microsoft Office Products
Project Management Software (Filemaker and Monday.com)
Adobe Creative Suite
Accounting Software (Quickbooks and Zoho)
CRM Software (Zoho, Hubspot and Oracle)
Social Media Management (Sendible)
Other Certifications
LinkedIn Advertising and Marketing
Certified Facebook Marketing 2019 (Complete Masterclass)